Using social media to promote your business is the best way of social media marketing. In this modern digital world, people thrive for social media. People of different age group use it hundred times a day, even they are connected to it 24/7.
Social media sites like Facebook, Instagram, Twitter, Pinterest etc. are the best in their respective fields. Promoting your business through social media is not complicated, but it is way too easy and budget-friendly. It doesn’t even cost a huge amount of money to expand the business.
Today we are going to have a look at 7 simple and easy steps on how to use social media to grow your business.
Creativity
Always design creative and appealing posts that attract buyers. If it doesn’t look captivating, people will scroll down so quickly. Try to post something about your business that people can relate to their lives. It is no rocket science to create something striking. Just click a good quality photo from your smartphone, write something fascinating about it in a text box and add some vibrant colours to it. It will surely attract a buyer to stop scrolling and see what it says.
Link Social Media to Website
Link all of your social media accounts to your website. And mention the link of your business website to social media. You can easily add content at one site and automatically it will be shared at other places too. In this way, the public can be familiar with what you sell.
Investment
You can grow business on social media by spending a little amount in its advertisement. Facebook, Instagram and other sites like to promote businesses by posting ads of your products to the targeted audience.
Know Your Competitors
Always watch your competitors. See what they’re up to and in what ways they are interacting with their audience. Don’t just copy them exactly but learn positive things from them to expand your business.
Create SEO Content
If you are not designing visually attractive posts, then try to create SEO content. It will show your content up in the search engines and will help to boost up your business. The audience doesn’t rely on pictures only; they also want to read the details about your business. Try to be creative in writing your content.
Drive More Traffic
Create customised content that targets your audience. It will drive more traffic to your social media pages. Add clickable links into the description so that people can easily reach your website and it will effectively create more traffic to it.
Hashtags
Using Hashtags ‘#’ in your content is way more creative and productive. Even a single but popular hashtag can take your business to the targeted audience. People can easily find you and reach to your business just in seconds by using similar hashtags.
These are some of the useful tips you should remember when you are going to grow business on social media marketing. Try to be more creative in expanding your business and win your audience’s hearts.
Please feel free to leave a comment or question for me in the box below, I will appreciate your feedback. Thank you for reading my blog.
I have a love/hate relationship with social media, especially in today’s world, as soon as I get the hang of things, they change it! What do you think are the 2 most important social media platforms to use? And if you only use 1 platform, can you still be successful? Thanks for the article!
Hi Bolaji,
Thanks for the steps on how to use social media to grow a business. Using social media for my business has been a challenge for me since I am not an active social media user. However, your post has made it seem very easy so I plan to give it a try again. Should a person join all social media or are there some that are best for business?
Hi Bolaji,
Thanks for the steps on how to use social media to grow a business. Using social media for my business has been a challenge for me since I am not an active social media user. However, your post has made it seem very easy so I plan to give it a try again. Should a person join all social media or are there some that are best for business?
Hi Sara,
Thanks for reading my blog. In my opinion, i think the 2 most important social media platforms are Facebook and LinkedIn. I use many social media platforms and they all serve different purpose depending on the kind of people you want to do business with. I mean, at the end of the day you want to engage on those platforms to be able to drive traffic to your website. So, it’s a good idea to join groups that are similar to what you’re doing on different platforms and by doing so you get them to see your site.
I hope this is helpful. If you have any other question please feel free to get in touch.
Thank you.
Bolaji
Hi Femi,
Thanks for reading my blog. I can definitely relate with your experience with social media. The truth is, you don’t have to register with all the social media platforms but you can carefully select some and this is how you do it. All you need in this business is traffic and the only way and effective way to get free traffic is through social media groups.
So, when you register with Facebook for instance, go join some groups that do what you do – like online marketers for instance if that is your niche. The same method applies to all other platforms, go join key groups that are related to your niche – there are loads of them out there and they are free membership.
I hope this is helpful, please let me know if you have any other question.
All the best.
It’s an remarkable post designed for all the internet visitors;
they will take benefit from it I am sure.
Thanks Sushi for taking the time to read my post. Don’t hesitate to ask me any question if you need help or support with anything.
Bolaji